Wedding guide: attire

Wedding Guide: Attire


Wedding guide: attire

Photograph by Front Room Photography

If you love what you’re wearing at your wedding, you’re sure to have more fun—and it’ll be evident throughout the day, in person and in your photos. It should be no surprise that Southeastern Wisconsin boasts a wide variety of attire options for brides, grooms and all the other VIPs.

No matter which type of special-occasion clothing you’re looking for, keep in mind that you’ll always have a better experience if you make an appointment, guaranteeing one-on-one service. (In fact, some businesses operate by appointment only.)

Whether your heart’s set on a designer label or you’re working with a tighter budget, the bridal salons and tux shops on this list have the attire and accessories that will make you and your wedding party look and feel fantastic. We’ve also included some local designers who are happy to help you bring the gown or tux you’ve envisioned to reality.

Note: The contents of this guide were checked for accuracy when this article was updated on April 15, 2013 at 8:12 p.m. We continually update the articles on, but it’s possible some details, specials and offers may have changed. As always, we recommend you call first if you have specific questions for the businesses mentioned in the guide.

Amelishan Bridal
1329 Hwy. 175, Richfield, (262) 628-1217
Special Feature: Offers gowns for women (including Mori Lee, Alfred Angelo and Bill Levkoff), attire for men and accessories

Aphrodite Designs
Waterford, (262) 716-3594
Special Feature: Features European hand-made gowns, either custom designed or ready to wear

Bella Bridesmaid
309 N. Water St., Ste. 170, (414) 270-0344
Special Feature: Carries modern selections for bridesmaids from Amsale, Jenny Yoo and other sought-after labels

Beratti Bridal
N112 W15800 Mequon Rd., Germantown, (262) 251-5400
Special Feature: In addition to tux rentals, Beratti Bridal features dress lines such as Kitty Chen Couture, Casablanca Bridal and Allure Bridals

203 E. Wisconsin Ave., Oconomowoc, (262) 569-1000
Special Feature: Find gowns for brides, maids and moms here, plus guys’ tux rentals and flowers at Modern Bloom (attached)

Bliss Bridal
14685 W. Capitol Dr., Brookfield, (262) 781-0211
Special Feature: Dress all the ladies in your wedding party in designs from Jim Hjelm,Tara Keely, Watters and more

Bridal Essence
534 South Pier Dr., Sheboygan, (920) 395-2743
Special Feature: In addition to attire for every wedding VIP, this shop provides planning and coordinating services

Bridal Stop Shoppe Alterations & Sewing
N112 W16760 Mequon Rd., Germantown, (414) 327-7390
Special Feature: Tailor-makes special-occasion attire for men, women and children

Bridal Sweet
9000 W. Greenfield Ave., West Allis, (414) 258-0400
Special Feature: Carries Alfred Angelo collections, plus other labels for brides, bridesmaids, mothers and flower girls

Christy’s Bridal
489 Milwaukee Ave., Burlington, (262) 767-8850
Special Feature: Provides wedding wear for everyone in the party

David’s Bridal
5050 South 74th St., Greenfield, (414) 817-1469
16900-C W. Bluemound Rd., Brookfield, (262) 782-9199
Special Feature: In addition to women’s attire, store features invitations, ceremony items, favors and more

DuBois Formalwear
115 S. Moorland Rd. (at Sears), Brookfield, (262) 754-9296
5200 S. 76th St. (at Sears), Greendale, (414) 855-0618
100 E. Oak St., Oak Creek, (414) 570-8892
6220 Washington Ave., Ste. B, Racine, (262) 884-9555
832 N. 8th St., Sheboygan, (920) 458-1412
Special Feature: Outfit the men and boys in your wedding party at one of these locations, or at an authorized dealer (see website for details)

Edith’s Bridal
9 S. Main St., Fond du Lac, (920) 923-6611
Special Feature: Selection includes popular names in men’s, women’s and children’s formalwear

Eva’s Bridal Center
100 Oak St., Oak Creek, (414) 570-3800
Special Feature: Offers traditional and modern choices for women, as well as shoes, headpieces and veils

Fitting Sewlutions by Sue Tenney
4931 Sumac Ln., Greendale, (414) 761-8000
Special Feature: Does custom or restyled gowns for brides, maids and mothers, including plus-sizes and pregnancies, as well as alterations; by appointment only

Gigi of Mequon
1550 W. Mequon Rd., Mequon, (262) 241-1123
Special Feature: Offers bridal gowns from designers such as Angel Sanchez and Monique Lhuillier; bridesmaid dresses from Jenny Yoo, Thread and more; as well as accessories

Hallelujah Fashion
1212 W. Mitchell St., (414) 645-2512
1020 W. Mitchell St., (414) 645-1770
Special Feature: Formal attire at any budget available for both women and men

Hartland Bridal
614 W. Capitol Dr., Hartland, (262) 369-0805
Special Feature: Carries dresses from Mori Lee, Bill Levkoff and other labels, and also rents tuxes

Heim’s Bridal Shop
4805 S. 74th St., Greenfield, (414) 672-4814
Special Feature: Features gowns for brides and dresses for maids; rents tuxes, as well

Images of Racine
6222 Washington Ave., Racine, (262) 886-3400
Special Feature: Able to outfit all members of the wedding party, no matter their clothing size

J.Hilburn Menswear
Mequon, (262) 389-9991
Special Feature: Make an appointment to be fitted for custom shirts, tuxes, suits and sport coats, ties and more

Jos. A. Bank
635 W. Silver Spring Dr., Glendale, (414) 906-1446
2500 Mayfair Rd. #430, Wauwatosa, (414) 257-1874
17925 W. Bluemound Rd., Brookfield, (262) 792-9711
5504 Durand Ave., Racine, (262) 554-5000
Special Feature: Suits and tuxes available for purchase or rental

Kashka’s of Milwaukee
7334 W. Greenfield Ave., West Allis, (414) 777-1505
Special Feature: Specializes in custom-made attire and embellishments; ready-to-wear gowns and tux rental also available

Kay Bridal Shop
7237 W. North Ave., Wauwatosa, (414) 773-9117
Special Feature: Offers attire for brides and bridesmaids from designers like Liz Fields, Bill Levkoff, Eden Bridals and Eden Maids; plus, tux rentals for guys

La Sposa Bridal
7507 41st Ave., Kenosha, (262) 694-7537
Special Feature: Full-service shop offers special occasion clothing and accessories for the entire wedding party

Le’s Bridal & Alterations
266 N. Main St., West Bend, (262) 306-8840
Special Feature: Offers competitive pricing on its select group of bridal and bridesmaid dresses

Men’s Wearhouse
5518 N. Port Washington Rd., Glendale, (414) 967-0913
385 W. Fountainview Dr. #F120, Glendale, (414) 963-0303
2500 N. Mayfair Rd., Unit 36, Wauwatosa, (414) 476-0010
5090 S. 76th St., Greenfield, (414) 325-8064
95 N. Moorland Rd. #6, Brookfield, (262) 786-4433
17000B W. Blue Mound Rd., Brookfield, (262) 821-5060
10984 N. Port Washington Rd. #18, Mequon, (262) 241-5021
2520 S. Green Bay Rd., Racine, (262) 554-6731
6035 W. Durand Ave. #C, Racine, (262) 598-5425
Special Feature: Rents suits and tuxedos by Calvin Klein, Vera Wang and others

Miss Ruby Boutique
522 N. Water St., (414) 755-2900
Special Feature: Outfit all the ladies in your bridal party (plus moms) in labels such as Alyne by Rivini, Robert Bullock Bride, Jim Hjelm, Watters & Watters and more

Contact via website
Special Feature: Designs and sews bridal gowns, bridesmaid dresses, flower girl dresses and more

Nedrebo’s Formal Wear
N6663 Rolling Meadows Dr., Fond du Lac, (920) 921-6125
Special Feature: Offers rentals for guys at this location and authorized dealers in the Milwaukee Metro area (see website for details)

Sager’s Men’s Apparel
101 South Main St., West Bend, (262) 334-4318
Special Feature: Tuxedos are available for purchase or rental from Sager’s exclusive line, as well as through rental companies such as Nedrebo’s and DuBois Formalwear

A Savvy Bride
17700 W. Capitol Dr., Brookfield, (262) 790-1098
Special Feature: Outfit your whole entourage from head to toe; also offers wedding consulting services

Stone Manor Bridal
W61 N311 Washington Ave., Cedarburg, (262) 377-5334
Special Feature: Features gowns to complement many wedding styles, plus an extensive collection of accessories

Tre’s Chic
N90 W17032 Appleton Ave., Menomonee Falls, (262) 251-7741
Special Feature: A one stop shop for wedding party attire, accessories, invitations, gifts and more

Zita Bridal Salon
761 N. Jefferson St., (414) 332-9482
Special Feature: Carries attire and accessories for brides and maids from designers such as Kenneth Poole, Anne Barge, Lela Rose and Dessy

Did we miss a local bridal salon, tux shop or gown designer? Let us know in a comment below, or email us!

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Ellie Martin Cliffe (104 Posts)

By the end of high school, Ellie Martin Cliffe was completely enamored of journalism, so she chose the most logical college major possible: anthropology. Disappointed by the minimal emphasis on writing and editing, she changed tracks and earned a comm degree from Carroll College. Ellie has since tackled many facets of the field including books, magazines and the Web at places like The Knot and Reader's Digest. She now works full time in book publishing, and is thrilled to get her wedding fix with When she isn’t wielding her (red) pen, Ellie can be found in the garden, at any concert that showcases a fiddle, playing pub trivia or in the kitchen. She and her husband live in Riverwest with their hedgehog, Guinness, and grapefruit tree, Sprout.


  • Tasha January 1, 2013 at 1:31 pm

    Miss to Mrs. Bridal Consignment Boutique will be opening their doors the weekend of Jan. 18th! We are located in the East Troy Village Square – 2893 Main Street, Suite C. East Troy, WI 53120. 262-684-2899. We will be open on weekends by appointment only.

  • Amanda Ergen March 27, 2014 at 1:16 pm

    Please add MinkMaids to the list of gown designers! I designed and made the navy bridesmaid dresses in the Front Room Photography picture featured in this article. Besides bridesmaid dresses, I also create many other custom special occasion pieces – bridal gowns, Mother of the Bride/Groom dresses, Flower Girl dresses and coordinating clutches for the entire bridal party.
    Contact via website – or FaceBook
    Thank you!!


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