Milwaukee wedding trend: trash the dress

Milwaukee Wedding Trend: Trash The Dress


Milwaukee wedding trend: trash the dress

Photograph by “I Do” Photography

We’ve all watched them…those YouTube videos of a bride accidentally falling off a pier or tripping into a mud puddle. From the look on her face, it’s clearly not the destiny she’d envisioned for her gown. But we’ve also seen images of a bride who’s filthy or soaked, and she’s grinning. Either she’s a great sport, or she’s just had a trash the dress photo shoot.

Who in her right mind would do this? Sarah Stevens of “I Do” Photography in Milwaukee can explain. “It’s a great opportunity to do things in your dress that you would never do on your wedding day for fear of it getting dirty, or because of wedding-day time constraints,” she says, summing up the concept this way: “Your session doesn’t have to be about trashing your dress, rather celebrating the beauty of your dress and/or your relationship.”

If you’re thinking about trashing your own dress, here’s what you need to know.

Where to go and what to do

Quite simply, your trash the dress shoot can take place wherever you like. Consider incorporating meaningful locations (perhaps the spot where you met or married) or your hobbies, and if you’re going to invite your new husband, maybe you’d want to do something you have in common. Stevens says lots of people like to go to the beach because it’s literally “taking the plunge,” but she also suggests canoeing, fishing and even four-wheeling in the mud. At home, you could cook up a feast, play with your pet or work in the garden.

“If they’re an urban couple, I love shooting in the Third Ward or downtown near the distressed buildings,” she says. “I’d recommend a couple of locations where there’s a gorgeous view of the city so when we shoot at dusk we could capture all the amazing city lights.”

You could also showcase the season. In spring or summer, try to schedule the shoot while it’s raining. And in fall, what could be more charming than playing in the leaves? Have a snowball fight or build a snowman in winter. Someday, Stevens even hopes a bride will want to do the New Year’s Day Polar Bear Plunge in her gown. “No takers yet, but I’m determined to find someone who’s game!” she says.

Photograph by “I Do” Photography

When to do it

Brides normally wait for a bit to trash their dress, whether it’s so they can take a honeymoon or just let life settle down. For example, newlywed Anne Kielisch of Cedarburg scheduled hers for a few weeks after her wedding so she could show off her new short and sassy haircut in the photos.  

However, if you’re having a destination wedding, you may want to do the session right away. “The [destination] wedding day is often only a few hours long, with just a few minutes for photos of you and your new hubby,” explains Stevens, who had her own trash-the-dress shoot after marrying in Jamaica. “The next day is a perfect opportunity to get more photos of the two of you in a relaxed environment with no worries.”

 How it works

Like each bride, each trash the dress photo shoot is different, but here’s what some trash the dress veterans have told us.

“We had a sunset wedding ceremony, so we took pictures trashing the dress in the ocean the day after the ceremony,” says Jenni Hellpap of Menomonee Falls, who had a “destination wedding-moon” in the Dominican Republic, where Stevens was the photographer. “I was in the ocean with my dress on taking pictures with my new hubby, so it was funny any time waves came in and hit us. Some were bigger than others, so they caught us by surprise, and I started going out a little too deep and had to rein it in. It was a blast dressing up all fancy and pretending to be a model for a day.” That’s one of their photos, above left.

Erin Thayer and her husband, who live in Ixonia (shown above right), incorporated some classic local scenery into their photos with Stevens: “We chose Milwaukee for our session and went to the old Pabst Brewery and to a small beach in on Lake Michigan,” says Thayer, who loved that an extra photo shoot came with their wedding photography package. “One of my favorite pictures [includes] an old wheelbarrow that we found on the side of a building. Also, the water in Lake Michigan was a little rough and very cold. I kept getting caught up in my train and could barely stand up during the photo shoot. We got some photos of us falling over that make me laugh.”

“I brought my dress and a bunch of different accessories, from boots to earrings to big hair accessories that I made,” says Kielisch (below left). “My photographer [Jerusha Schoenhoff of jruimages], her assistant, my friend and I went to a bunch of locations to get different shots,” including a river, junkyard and an old train station. She really enjoyed her photo session, which lasted about six hours. “The pictures I got were amazing and I have to admit, I prefer them to my solo wedding shots,” she says.

Photograph by jruimages

What happens next

If you’re worried about actually trashing your dress, don’t be. Unless you’re planning to get fire or sharp objects involved, chances are that with a good professional cleaning, the gown will come out virtually unscathed. “There is not any visible damage to my dress, and we took some of my most favorite, amazing photos in the ocean,” shares Hellpap.

“Afterward, I let the dress dry—it was wet, muddy and smelly from the river—and I sent it out to get cleaned,” Kielisch says. “It’s now sitting in a box in my house…I’m not sure if the stains are gone or not, but it doesn’t bother me.”

When it comes to the images, photographers like Stevens are set up to fulfill just about any request, from large canvas or metal prints to an album dedicated to the shoot. “I’ve got them hanging up around our apartment, in photo albums, on Facebook and in frames at my office,” Hellpap tells us.

When asked, all the brides we talked to said they’d definitely do another one of these photo shoots. “It gave me an excuse to wear my wedding dress again,” Thayer says. “From this session, we got some great pictures and really had fun.”

So, tell us! Will you be trashing your dress?

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Ellie Martin Cliffe (104 Posts)

By the end of high school, Ellie Martin Cliffe was completely enamored of journalism, so she chose the most logical college major possible: anthropology. Disappointed by the minimal emphasis on writing and editing, she changed tracks and earned a comm degree from Carroll College. Ellie has since tackled many facets of the field including books, magazines and the Web at places like The Knot and Reader's Digest. She now works full time in book publishing, and is thrilled to get her wedding fix with When she isn’t wielding her (red) pen, Ellie can be found in the garden, at any concert that showcases a fiddle, playing pub trivia or in the kitchen. She and her husband live in Riverwest with their hedgehog, Guinness, and grapefruit tree, Sprout.

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